Retailers know that the best place to connect with customers is in the store, where most purchase decisions are made. So they are investing more and more in their On Site Marketing promotions strategies in order to impact customer behavior where it counts the most. Retail chains are already trying to cash in on the promise of advanced in-store messaging tools - LCD and plasma screens are everywhere.

However, to deliver on the promise of relevant, successful in-store promotions, retailers need more than canned content running in a loop. You need to be able to automatically identify and analyze relevant information in real time, respond dynamically, and target your screened messages to ensure that they are effective.

Odysii Retail In-store Messaging solutions enable you to deliver targeted messages to customers at key points during their visit to your store. Odysii continuously analyzes data – from inventory to holidays to customer buying behavior or any other local condition. Data analysis triggers rules based on your business strategy, which are then translated into action and relevant content is created and delivered on the fly.

Screens in strategic locations – from the window to the cash register to the product aisles – can be leveraged to maximize your up-sell and cross-sell opportunities. You capture buyers’ attention and draw them to the products relevant to them for maximum impact on purchasing behavior. At the same time the Odysii Marketing Intelligence software solution works to ensure that only truly relevant content is displayed – when a promotion is no longer relevant, it is no longer displayed.